Coming to a Store Near You: Experiential Marketing
May 1, 2003, By Curt Hazlett
Jan Walters wants Atlantans to get down and dirty with her appliances. Visitors to her new showroom in upscale Buckhead are welcome to fry eggs on a high-BTU...
BIG LOTS MAKES A BIG DEAL ABOUT FURNITURE
May 1, 2003, Renée DeGross
People will go in for Cheerios, and come out with a lamp, says Big Lots spokeswoman Keri Lucas, describing the Columbus, Ohio-based closeout retailer's...
BORDERS BEEFS UP HISPANIC MARKETING
May 1, 2003, Renée DeGross
Borders Books & Music, like many other retailers, has been tip-toeing into multicultural marketing. But a new store planned in Pico Rivera, Calif. will...
The Future
May 1, 2003, By Curt Hazlett
It's a beautiful spring Saturday 10 years from now. Shoppers are feeling optimistic after all, the Dow has climbed back over 4,000. America has triumphed...
The Futuristic FIVE
May 1, 2003
When Retail Traffic asked Baltimore-based architecture firm RTKL Associates to imagine the future of the shopping mall, we thought we might get a response...
The Last Frontier: Minority Markets
May 1, 2003, By Maranda Walker
Under-stored, ethnically diverse markets are the last frontier in domestic retailing. As suburban markets reach their saturation point, retailers must...
DOMINICK'S DILEMMA
May 1, 2003, Brannon Boswell
Owners of suburban Chicago neighborhood centers are pondering the fate of an important tenant grocery chain Dominick's. Bought by Safeway in 1998, the...
NEWS: CRITIQUE AT THE CASHWRAP
Apr 1, 2003
NEW YORK SHOPPERS RATE THEIR FAVORITE STORES. Zagat's surveys, known for their straight-from-the-gut consumer commentary, are no longer just for foodies....
NEWS: Reading Tea Leafs
Apr 1, 2003
If Kmart has its way, Korean immigrants may learn about a BlueLight Special even before they get hooked on reality TV. The troubled discount retailer...
SCW FEATURE: Piercing the Gen Y Myths
Apr 1, 2003, By David Sokol
Echo boomers, Gen Y, the Millennial generation. There are as many names for the subset of Americans ages 6 to 25 as there are trends in the hallways of...
